Foreign Market Entry
This is the first 1,000 characters of 2286 words (9.14 pages) in the essay titled Foreign Market Entry
|foreign market entry
The authorís objective in this article is to discuss on the effective modes of entry for businesses that is planning to venture into international market. The entry modes methods discussed are aimed to help businesses to formulate an effective international business strategy and to position themselves to be successfully established in the global market.
2.0 Central Theory
The central theory introduced in this article is developed based on a comprehensive framework of the entry modes choices. These modes of choices would determine the success factor of the international business strategy, and to choose these choices there are several important factors to be considered. These factors include situational firm factors, foreign environment review, and moderating factors that would directly influence the firmís desired mode of choice.
Referring to Appendix A is the mode choice of framework by Driscoll that depicts the whole concept di...
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