This is the first 1,000 characters of 1400 words (5.6 pages) in the essay titled American Airlines
2. American Airlines’ objectives
3. The airline industry
5. Consumer needs
6. Brand image
7. Distribution system
9. Marketing related strategies
10. Assumptions and risks
The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines’ services and the high prices charged by most of these airlines.
What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?.
To be able to discuss how American airlines wants to regain profitability, we must identify and analyse different issues such as, the company’s background, the airline industry as a whole, the demand for air travel, the marketing strategies, the dist...
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