|ANALYSIS OF A FIRM
The Twentieth Century was profoundly affected by the innovations of Henry Ford. The invention of the automobile gave opportunities to multitudes of people. These opportunities were not just in transportation, but in occupation as well.
Today, no matter where a Ford is produced, the consumer knows that they are receiving a high quality product. The reason for this is that the majority of Ford vehicle parts are designed by Ford engineers, manufactured in Ford plants and assembled in Ford product lines. When you purchase a Ford product, you are truly purchasing Ford quality.
Ford is the number two manufacturer of automobiles, second only to the General Motors Corporation. This paper will analyze how the marketing strategies of this corporation have propelled it to its current number two spot in its market.
There are many aspects of marketing strategies that will be discussed in this paper, such as, product strategies, promotion strategies, p...