Bentleys Case Study
This is the first 1,000 characters of 1346 words (5.38 pages) in the essay titled Bentleys Case Study
|Bentleys case study
Why is there a problem
There is a problem because Kathy Kelleher, manager of Bentley’s wanted to keep the market open to everyone. But everything seemed to be targeted toward the student and faculty at the University of Arizona.
What is the critical question?
The critical question is if she wanted to provide a facility that would appeal to all why is Kathy Kelleher putting so much effort into exposing the University market to Bentley’s.
This is the basis for the problem because Kelleher had neglected to offer specials or other promotional items to attract people other than the university crowd.
What are the critical factors?
1) Pleased to see many students seated throughout the restaurant due to a current advertisement in the local newspaper.
2) Promoted a University of Arizona student/faculty dinner for $5.95 from 4:00 to 6:00 daily.
3) Students dismissed Bentley’s in the past because it was out of their price range.
4) Kelleher wanted everyone to...
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