|Enterprises selective segmentation
Enterprise’s Selective Segmentation
The rental car market was once only focused on national travelers. Enterprise brought in the segment of neighborhood, setting up branches in for people who needed rental cars as replacements when their cars were wrecked, stolen, or in the shop. With Enterprise’s look at a new segment of the car rental market, other competing companies have now dabbed into new bases for segmenting the rental car market.
The bases for segmenting the rental car market can be broken down from the four categories of geographical, demographic, behavioral, and psychographic segmentation. From a geographic segmentation aspect, staying in the United States, the car rental market can be found in almost every town, region, and climate. People are at a lost in today’s world without a car, therefore rental car companies can establish a franchise anywhere geographically, with the exception of highly secluded villages. Demographica...