Kelloggs A Michigan Traded Company
This is the first 1,000 characters of 1371 words (5.48 pages) in the essay titled Kelloggs A Michigan Traded Company
|Kelloggs a Michigan Traded Company
Financial Statement Analysis
Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise.
Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive market conditions. This situation hurt our volume performance for much of the year and, combined with other issues in markets around the world, led to a decline in both sales and earnings. Nonetheless, we continue to have the utmost confidence in the future of our grain-based businesses, and we are fully committed to return to both top-line and bottom-line growth.
Appendix # 1- Market Research
Description of firm and its management: Kellogg's products are manufactured in 20 countries on 6 ...
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