This is the first 1,000 characters of 745 words (2.98 pages) in the essay titled Marketing Plan
Thomas Nelson uses different marketing strategies to penetrate the market to
increase sales. The NKJV Bible is aggressively marketed when the product falls short of
sales goals or the company is trying to break into a new market. They use strategies such
as paying Christian music groups to encourage and sell the Bible while they are on tour
singing. The most important strategy is the NKJV relaunch. This technique is a
promotional that pushes extra advertising through different avenues such as bookstore
displays, magazines (Christian retail and consumer magazines), increasing advertising on
TV/Radio, and direct mailing.
The NKJV Bible has covered all the markets that were intended by Thomas
Nelson. Unless something new occurs in the industry they cannot sell there. The product
is at a mature stage of development. They have different market divisions that sel...
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