This is the first 1,000 characters of 2467 words (9.87 pages) in the essay titled Patagonia
Patagonia’s mission statement is, “To use business to inspire and implement solutions to environmental crisis”. Patagonia is a clothing company that’s focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public’s perception of Patagonia is.
In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked. So he began to make his own climbing gear. Chouinard was a self-educated blacksmith. He took his knowledge and began to build his own pitons. Of the pitons he made, Chouinard would keep what he needed and started selling the rest to his friends. Shortly after, Chouinard began building carabiners in addition to his production of the pitons. Up until this point, he had been working out of his paren...
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