The Brand Rush
This is the first 1,000 characters of 690 words (2.76 pages) in the essay titled The Brand Rush
|The Brand Rush
Isnít it simply amazing? There was no beginning to it. And by the looks of it, there seems no definite end. What is this talk all about? This is all about branding dot coms. With every channel being branded, every thing being given a name; there is no reason why the branding machines of the dot coms be left behind! There is mass advertising of the web sites. From television (Remember the snazzy ads of zipahead.com) to outdoor(with the effect of rediff.com and indiainfo.com in tough tooth-for-tooth competition). A full-page advertisement of a dot com hits the eye instantly, while sipping the morning cup!! Web sites have now started reaching out.
Here the crucial and most important factor is Time. Thatís the base! With entry costs being very low to register a domain name, the rush is on and very rapid! This is dot com branding for you. Compare: while the average retailer spends around 5-8 percent on the total ad revenue, dot coms are putting in more than 25 perc...
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