This is the first 1,000 characters of 962 words (3.85 pages) in the essay titled Time Out
1.What criteria did Cadbury Ireland use in developing TimeOut?
Cadbury's Ireland in determining criteria for developing TimeOut, looked at it's strengths and competencies which it felt it had expertise or could gain competitive advantage in. It identified three technologies, which would fall into this category.
2.Flake chocolate manufacture
3.Wafer making and baking
Cadbury's Ireland combined these three area's of excellence (i.e. core competencies) to develop a product to fill the bridge-brand position, which would directly compete against it's competitors of Twix and KitKat in the bar-biscuit market. Cadbury must also consider another factor in developing TimeOut. This is Dairy Milk chocolate. Cadbury Dairy Milk chocolate is made from fresh Irish milk and is used in all of Cadbury's products, as well as being marketed separately under the Cadbury Dairy Milk brand.
But the most important criteria for developing TimeOut was the way in which Cadbu...
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