What Is Markeitng
This is the first 1,000 characters of 6763 words (27.05 pages) in the essay titled What Is Markeitng
|what is markeitng
WHAT IS MARKETING
DEFINTION OF AMA:
1-identifing the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently.
2- process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives.
HISTORY OF MARKETING:
PHASE 1: This was the production-oriented period. There were few products and many customers (demand * supply). As a result the focus of the companies was on the transportation and distribution.
PHASE 2: This was the sales oriented period (50 years ago). The principle of this period was “produce then sell” or we can say, “sell no matter what. So in this environment the ads were lying.
PHASE 3: This was the marketing oriented period. As the ideology of this period was ask the main question first which is “WHAT DO THE PEOPLE WANT?” This way is chartered by being easy and cheape...
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