Clothing Market And The DotCom Impact
This is the first 1,000 characters of 795 words (3.18 pages) in the essay titled Clothing Market And The DotCom Impact
| Clothing Market and the DotCom Impact
The clothing retail business is always trying to keep pace with ever-changing fashion trends of the time. The industry is comprised of a fierce competitive market, which is composed of large chains (ex. the Gap), small independent retailers (ex. Pink boutique in Carytown), and of the emerging dot.com e-tailers..such as delias.com. With “Generation Y” now entering as a consumer segment, the fashion trends span across a very broad spectrum. With many technology savvy consumers in the present, retailers are scrambling to find new ways to meet their demands. Consumers are presented with numerous options as to what styles of clothing are available, and where to buy them. Due to the large presence of competitors in this market, consumers therefore have more discretion over which business they patronize, making customer satisfaction critical to the survival of a business.
In order to achieve this customer satisfaction, many retailers have t...
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