This is the first 1,000 characters of 3106 words (12.42 pages) in the essay titled INTRODUCTION
This study is based on a small firm called Universal School Of Motoring that is located in Southall, London and offers a traditional service of driving tuition.
This study looks at the feasibility of introducing a range of business services to help Universal School Of Motoring increase their number of clientele within the time period of eight months by 15%. And if feasible, what would be the most suitable services for the firm to use in terms of the local driving tuition market.
This project and business has been chosen as I work for the company and this aim is an actual requirement for the business and not just a theoretical exercise. This is also an opportunity to practice all the concepts that I have learnt during my business course and see whether or not I am able to implement these in ‘the real world’.
BACKGROUND OF THE COMPANY
Universal School Of Motoring (USM) is a small privately owned business with two employees. There are two partners...
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