|Ray Lewis royalties
As the crowd roars like an angry ocean, 245 pounds of flesh hurls itself over the finish line, scoring the winning touchdown of the game. Suddenly, the crowd is overflowing from the stands and into the field, as reporters and photographers rush toward the star of the game. “Ray Lewis, where are you going now that you’ve won the Superbowl?”, exclaims one reporter. Although the millions of viewers watching the game know of the hackneyed answer, they await his reply, “I’m going to Disneyland!” All players who are prompted that renowned question at the end of a big sports game are always compensated for the publicity. However, most of corporate America has justifiably scorned Lewis for his scandalous association in a murder. This in turn has created debate over whether Ray Lewis, the MVP of the National Football Association, should be remunerated for his achievements in football, or spurned for his guilt by association.
Lewis was charged last year with lying un...