Red, the color of desire, the devil, and heat, an attention grabber, the main purpose to is to be spellbinding. When skimming through a magazine the text is black, bold red writing will stimulate one’s eye causing them to stop and analyze it. At least that it what advertising executives hope for, they often use emotions, cultural attitudes and, unfair tactics to grab the audiences attention and hopefully their money as well.
There is an innate desire to rebel in all of us, to eat cookies before dinner and maybe go to a movie instead of working on that paper the has precedence. Because this is natural is it easy for advertisers to prey upon. Altoids knows of this inner desire and uses it to their advantage in their Cinnamon Altoid magazine ad. By placing an eye-catching woman in a red dress with devils horns they have grabbed the readers attention and catches ones instinct to rebel, the red dress and horns represents naughty behavior, one knows he or she is not supp...