The Medias Influence On Health
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|The Medias influence on health
The mass media (including everything from television and music to popular novels and fan cultures), creates an endless and accessible flow of information. “What we know about the world beyond out immediate surroundings comes to us via the media (Yates 1999).” The technology of electronic media and the art of advertising have combined to create very powerful tools of influence. These tools are capable of shaping the attitudes, values and behaviors of large numbers of people (Walsh.) By identifying and examining the various forms of health information contained in the media, problems arise because the media does not present it’s messages in a neutral and straightforward way. Because the media distorts reality, the public must become more conscious and critical of various medias in order to protect their mental and physical heath.
Emotion focuses attention, determines what is remembered, shapes attitudes, motivates, and moves one to act....
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