|Dominant Women in Society
In the story Hunger as Ideology by Susan Bordo women are portrayed as passive and inferior to men. Bordo looks into advertisements to prove her point about how visible it is that women are how they are suppose to be dainty and quaint. In the movie “The Thomas Crown Affair” it is totally opposite; the woman in this story is independent, strong, and self-reliant. She is able to outsmart him and prove to him that she is able to survive without any help. The modern women has transformed and broken the stereotype and have made their way into society as an equal.
Nowadays, advertisements depict how women should act, dress, and eat. For example in Hunger as Ideology, it show two different advertisements for Haagen-Dazs Ice cream, one with a man who just finished a half-pint smiling, the other with a woman who just took a bite from her ice cream bar. Although very discreet, the message is visible to consumers. Another example, are the sugar-free Jell-o ads, ...