This is the first 1,000 characters of 1881 words (7.52 pages) in the essay titled Business
Strategic Management of Quaker Oats Company
By: Matt Margulies
Introduction The Quaker Oats Company, officially formed in 1901, is currently undergoing massive reorganization, which will dramatically change its position in the industry. Over the last four years, Quaker Oats' returns have been consistently rocky. Quaker unloaded Snapple, its ice-cream toppings and condiments business, and its frozen bagel business 1997. The company has turned to an emphasis on its high performing products such as Gatorade and bagged cereals. Gatorade accounts for more than one-third of the company's total sales and claims over 80% of the US sports-drink market. Quaker is also a leading producer of granola bars, rice cakes, pancake mixes and syrups, and value-added grain products (Rice-A-Roni). Industry Setting Quaker Oats manufactures many different products from the sports drink Gatorade to Far East Cous cous. Because of the great variety in their product ...
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