This is the first 1,000 characters of 544 words (2.18 pages) in the essay titled Marketing Research
In an article written by Laura Schneider, titled “Customer Relationships Are Key to Your Marketing Strategy” July 2003, she states that she could show a business how to increase sales by 50% without increasing a marketing budget. Her research indicates businesses have inactive customers that the owners believe will stay with the company, without maintaining or trying to grow in the relationship. Business owners often wonder why haven't they heard from a customer or if they left, why did they leave? There are many reasons a customer or client may leave, but the ones heard most often are:
· They felt prices were too high or unfair.
· They had an unresolved complaint.
· They took a competitors offer.
· They left because they felt the business didn't care.
The last two options make up the majority of why a client or customer will no longer use a service or a product. Laura believes this makes sense because customers often purchase a s...
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