Measuring Public Relations Effectiveness For The Dole Food Company And The Socie
This is the first 1,000 characters of 654 words (2.62 pages) in the essay titled Measuring Public Relations Effectiveness For The Dole Food Company And The Socie
|Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education
I also chose to analyze an article by Dr. Walter Lindenmann, a case study called “Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education.” The main reason I chose to analyze this article was because it focuses specifically on one measurement study and tells exactly how it was conducted.
Dr. Lindenmann‘s study was to determine the effectiveness of a program conducted by the Dole Food Company. The Dole food Company’s program involved creating a CD-ROM in conjunction with the Society for Nutrition Education that would educate third grade students and their teachers of the importance proper nutrition. The CD-ROM was to inform them about how they needed to eat five servings of fruits and vegetables a day to maintain a healthy nutrition. Dole chose to test their CD_ROM in 178 classes in 65 schools across 5 different states...
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