|The New Blue
About IBM: The Big Blue
IBM's history dates back decades before the development of electronic computers – Big Blue was officially born in 1911 as the Computing-Tabulating-Recording Company, a conglomeration of other companies that started in the 1880s. Since then, the company has been instrumental in the development of mainframes, calculators, personal computers, networking, software, and several scientific breakthroughs. Four IBM researchers have won Nobel prizes. In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction – victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Since that time, IBM has made major changes in its business activities, shifting its focus significantly away from components and hardware and towards software and services. In 1993, Lou Gerstner ...