Should Tobacco Advertising Be Restricted
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|Should Tobacco Advertising Be Restricted
Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14 to 24 year olds. Lynn Beasly claimed that she didn't know if an ad directed toward an 18-year-old would also attract children under the age of 18. She also stated that the "Joe Camel" campaign was not intended to target children. Tob...
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