This is the first 1,000 characters of 427 words (1.71 pages) in the essay titled Charles Schwab
Since opening in 1974 Charles Schwab became a well known name in households. The firm’s main goal was to differentiate and honor their customers with available research. In 1997 Charles Schwab exceeded in altering his marketing environment to improve the business as well as customer satisfaction, value and retention.
By offering the online trading option Schwab was able to lure customers in with an exceptional value proposition as well as a value – delivered system unknown to investors. By placing the decision making and the convenience of trading in the customer’s hands, Schwab made this service exciting and cost effective to customers, thus making many investors satisfied Schwab customers.
Schwab also created customer value. Analyzing the firm’s success I noticed that Schwab delivers outstanding quality in service. Schwab provides customers service online as well as in his branches. This service includes technical support as w...
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