Online Marketing In Sri Lanka
This is the first 1,000 characters of 3846 words (15.38 pages) in the essay titled Online Marketing In Sri Lanka
|Online Marketing In Sri Lanka
I. Online Marketing in Sri Lanka
The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience. Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times.
Kotlar defines online marketing as “marketing conducted through interactive online computer systems, which link consumers with sellers electronically”. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to takin...
To view the complete essay NOW:
You can view download the complete version of this essay for only $14.00. This is the final price of the essay - there is no extra hidden or fees and no price per page charges. Your purchase is 100% secure. Click on the Paypal icon below and you will have the essay instantaneously.