Gaining Competitive Advantage Through Outsourcing
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|Gaining competitive advantage through outsourcing
Gaining competitive advantage
Ng Seow Li
Today’s escalating, competitive and demanding environment has forced players in the
marketplace to be more efficient, to emphasize on a leaner organization and continuously
innovate new procedures to keep ahead of competitors. Adding final consumer value to the
product or service in the form of lower prices, quality and better service has become an
essential requirement in the global marketplace.
Logistics outsourcing has become an attractive option in order to take advantage of global
opportunities, to acquire state of the art logistics capabilities, significantly improve customer
service and to enable focusing on core competencies.
The purpose of this study is to present a theoretical framework for outsourcing actions as a
guideline for companies on why and how to outsource. It ...
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