|PR in Action
Everyday in the US, it is difficult to escape some form of Public Relations. PR is always in motion; the world is full of it these days. We are a pool of sales and marketing—everyone wants to know everyone, everyone wants to be someone. You cannot turn on the radio, walk down a street, or log on without someone trying to sway you one way or another. While everything we see/hear/read cannot be true, it is up to the consumer to decide, and the average consumer does not have the time, energy, or knowledge (on occasion) to know better.
Publicity can make or break a business. Utilizing the right materials, a spokesperson, events, and good interviews, a business is bound to succeed. Of course, Paris Hilton is big these days, so the definition of right materials and good interviews seems a bit skewed. The blond heiress is only famous for being rich. She landed a TV gig based on her presumed lack of acumen and her ridiculously pampered lifestyle. Staging an event, the “...