This is the first 1,000 characters of 831 words (3.32 pages) in the essay titled Marketing
The attributes are the product's primary characteristics, both physical and functional. They are what the consumer might recognize first about the product through the five senses. The physical attributes are what make the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion.
Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's. Each physical attribute possesses certain benefits that satisfy the consumers wants.
The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5). Our lotion comes in a ve...
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