The First Part Of Handsprings Implementation Would Be To Enter Into Joint Ventur
This is the first 1,000 characters of 394 words (1.58 pages) in the essay titled The First Part Of Handsprings Implementation Would Be To Enter Into Joint Ventur
The first part of Handsprings implementation would be to enter into joint ventures with Sprint PCS, Ipod and Fujitsu. According to COO Colligan,”By working with the best integrators and back-end software providers in the industry, we can leverage each other’s experience to give corporate customers exactly what they want.” (Wheelen and Hunger, p11-12) This is part of the TQM philosophy. By forming these alliances, Handspring is expanding their knowledge, meeting the corporate customers’ needs and is better able to increase its marketing and distribution channels. Joint ventures will allow the companies to share the risks and the costs involved.
In order to introduce the new Treo smart phone, which uses the Sprint PCS cellular network, it would be offered on the Treo Communication website for an initial dollar amount and on Sprint PCS’ website and retail stores for less money with a one-year service agreement and even less with a two-year service agreement. This ...
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