Discuss The Way Urban Middle-class Identities Have Been Debated In Relation To C
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|Discuss the way urban middle-class identities have been debated in relation to changing kinship and consumption patterns
AN214: Anthropology of India:
Discuss the way urban middle-class identities have been debated in relation to changing kinship and consumption patterns with reference to the ethnographies you read.
“Materialism is the new karma”. (Pavan K Varma, 2005)
Whilst numerical estimates of the Indian middle classes vary drastically, media images contribute to their portrayal as affluent consumers- participants in the IT boom in urban centres such as Hyderabad and those revelling in India’s status as a call centre “superpower”, particularly thought to symbolise a new urban middle-class. Varma’s quote encapsulates the astonishing effect mass culture is thought to have had upon Indian identity, especially those who occupy this middle ground of consumption. This spectrum ranges from the lower middle-class youth, such as the aforementioned call-centre wo...
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