BT Direct Marketing
This is the first 1,000 characters of 5919 words (23.68 pages) in the essay titled BT Direct Marketing
|BT Direct marketing
1.0 Executive Summary
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.
Our intention is to achieve the already given targets and also prepare BT for an opening to new horizons. In addition, in order to face the fast changing environment we have to introduce within the companies activities like cross selling and e-marketing.
A new era is at about to start, where BT will become one of the leaders within the global telecommunications industry starting from its dominance in the UK.
2.0 Preface of our Potential Marketing Plan Strategy
Marketing is considered to be the most visible functional activity of profit-seeking orga...
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