Harley Davidson Posse Ride
This is the first 1,000 characters of 558 words (2.23 pages) in the essay titled Harley Davidson Posse Ride
|Harley Davidson Posse Ride
This is to recommend continued sponsorship of the Posse ride. In order to maximize the
effectiveness and profit-making potential, I propose the following changes in this program – 1) Repeating
successful routes. 2) Involvement of HOG members in route selection. 3) Follow up with Posse participants
30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation of
employees on the rides. These new initiatives would help us better understand customer needs and build long
lasting relationship with customers.
A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It's
an American icon that is much loved and recognized around the world. So, while we are dedicated to
continuous innovation, we have opted for evolution more than revolution to carefully preserve the elements
that make a Harley distinct – Posse ride is one of the key elements. Riding is the essence of mot...
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