This is the first 1,000 characters of 263 words (1.05 pages) in the essay titled Smoking
The leading tobacco companies have always had a winning marketing strategy. Though their marketing campaign may have been successful, it might not have always been ethical. In the past, before the U.S. government stepped in and imposed regulations on tobacco advertising, it appeared that the advertisements put out by cigarette companies were aimed at the youth of this country. Recently, the cigarette companies appear to be singing a different song. The new campaign appeals to non-smokers, stating that beginning the habit of smoking is not wise. This is a total transition from the Joe Camel campaign, which was run by the R. J. Reynolds company years ago.
Throughout earlier years the R. J. Reynolds company used the Joe Camel campaign to entice a younger generation of people to start smoking. The colorful cartoon Camel was depicted as a hip, cool, and popular character having a good time with all his camel friends smoking cigarettes. Other companies simply used normal people ...
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