|Human Resources Blogging
From Susan M. Heathfield,Your Guide to Human Resources.
Use Blogs for Information and Communication
The current revolution in personal writing and instant publishing is called blogging. A business blog is an informal, easily maintained way to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs are frequently updated, often daily, online journals of opinions, information and links to interesting content online.
According to About’s Susan Ward, “What sets blogs apart from other online writing … is their dynamic nature (as opposed to static Web pages) and their voice (style).” The voice of the writer (or writers) of the blog, in a successful blog, is unique to that blog.
Blogging matters to business because blogging can represent your company in a positive light. Blogs can pinpoint employees you don't want to hire and help you do market research. Yet, blogs can also c...